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Frequent shoe shine from China NBA arena, to a certain extent, we can say is the NBA's dependence on the Chinese market, but it also reflects China wants to use the sports Nike Air Max 90 shoe brand to the high-end resources to make the wish. However, by this way can really make Chinese shoe shorten the gap with the international shoe brand, brand promotion realize it? It is not.

According to U.S. media reports said HOOPSHYPE player in the NBA used in 12 major sneaker brand, Nike is the brand most used players, China's three major sneaker brand Peak, Li Ning and Anta has been very into the top ten. Among them, the top of the list is Nike, which has 193 NBA players use. The second is the European Nike Air Max 2009 brand Edidasi, 66 players used. Jordan is ranked third, with 12 players used. China ranked sixth in the Olympic brand, there are eight players to use the Olympic brand. Li Ning in seventh place, five players to use. Anta came in eighth place, three players to use.

From these figures alone, although the Chinese market three brands very into the NBA the top ten, but the results remain with Nike Air Max 24-7, Edidasi a big gap. At present, Adidas, Nike in the race, the stars on the resource integration and brand building is consummate, and the annual investment in R & D expenditures are accounting for a considerable part of income. Historical information on 1983, the amount of Nike's annual sales of 2.7 billion U.S. dollars, and this year's R & D investment 45 million U.S. dollars, accounting for 17% of revenues. And domestic enterprises in this very low cost. Today, the domestic shoe is no longer satisfied with the visibility in the domestic market, began to target the high-end market of international NBA.

"All the participants are actually co-brand with the intention of, or why others came all the way in Jinjiang?" From the beginning, has Guanghua standpoint from the agents, preparing investment work. "If the other party is holding the intention of cooperation from, and that if not on a good cooperation, we need to find the reasons of." Is a product problem? Is a service problem? For the Umbro brand, has Guanghua has absolute confidence. He explained to reporters that the Umbro Nike Air Max sports from the British origin, the brand has a long and profound history. Came to China, Umbro sports to follow the market trends, take casual fashion line. Brand has broad prospects for development.

"If you want cooperation, certainly should first understand the customer needs. With each other not thinking about his words a clear idea of how the market work?" In God's eyes had Guanghua, the flashing light of wisdom. Guanghua has been that customers demand the most basic point is the cooperation with the brand, in the shortest possible time to achieve the purpose of profit. It is understood that the brand's investment process, with fewer agents have been described Guanghua brand vision, long-term planning, the focus of his work, the advantages of its own brand in the clear as to tell agents. In order to better develop the Chinese market, Umbro Nike Air Max 90 sports costly energy R & D institutions in Japan, product design, leisure and fashion style to ensure that products can lead the domestic market. Guanghua proud to have the majority of agents that, to the north of Lanzhou, Inner Mongolia, south of Guangzhou, Shenzhen, South customers can find their own area in the Umbro product.

In the still of Lee Township Elm Chencun Shoe Company, the workers are busy as a "safety shoes" do stretch to help process. It is understood, developed by the Lee Safety Nike Air Max Shoe Company shoes with toe protection, electrical insulation, put piercing, high temperature and pH and so on. Company covers an area of 26,000 square meters, annual output of 30 million pairs of shoes, the annual sales income of 2,500 million yuan, profit 6,000,000 yuan, tax 2.2 million yuan, sales outlets throughout the country, selling products at home and abroad, while addressing the idle labor force of more than 100 .

Looking at today's Nike Air Max footwear market, shop faster, staking and other site still exist, many shoe unwittingly into the rough notch management operations, and for Yao brands, but at this juncture on the found the right direction. Of course, all this and Sam's business philosophy are closely related. Turning to today's footwear industry status quo, Sam says: "no longer fit for the rough of the industry, market development, only a fine, is the real future to the Chinese sports industry." Thus, to some extent we can say Yao brand of successful operation, it is right in the Sam under the guidance of the concept of brand management to achieve. According to Zhao, introduced, with the transfer of labor, footwear market, "labor shortage", "recruitment difficulties" the growing phenomenon, for Mill as next year, Yao brand, plans to build plants in the Mainland, which are Zhao Yao is a unique concept of a typical manifestation of brand management.

In short, is the so-called "thinking of how far you can go far." Sam talked about from a series of business philosophy, we have every reason to believe that under the guidance of the correct philosophy, Yao Air Max 2009 brand into a higher altitude will open up broader future of their own!

With international sports Air Max 24-7 brands, domestic brands there is still a gap. Comparing the speed of response to orders, during the Beijing Olympics, Adidas has ordered a total of 2.9 million sports products, of which at least 210,000 achieved within 7 days of delivery, and a group of 300,000 temporary and single product, from order to delivery in just 9 days. In contrast, the current may be the single fastest growing domestic increase Anta, from order to delivery have 20 days time. Gaps and not only in this building in the sales channels, more and more emphasis on building self-Adidas store, Adidas brand in 2008 the number of stores reached 1,332 self, only 1,003 in 2007.

In contrast, Li Ning in Beijing, Shanghai and other cities did not increase the number of its stores, but from 352 in 2007 down to 310. Magang said: "operated stores and the stores are two main models of brand management, brand development at different stages have different choices. Nike Air Max 90, Adidas choose enhance operated stores in an open city, help to strengthen the standardization of stores proposed to consolidate the brand image, and Nike, Adidas, retail management, construction echelon personnel and adequate funding conditions have continued to shop. vigorously expand domestic brand stores because management capacity is weak, the accumulation of funds is limited to the introduction of joining methods, we can quickly realize the scale of the brand. It is also mature and growing brand in different manifestations. "

R & D of new products, Adidas R & D funds invested in 2008 is 8100 million euros, accounting for 0.8% of sales. Li Ning, 177 million R & D investment in 2008, accounting for 2.6% of revenue, but the absolute value of R & D investment is still far lower than Adidas. Chen Shixin bluntly told reporters that the domestic brands in brand marketing, new Nike Air Max 2010 product development still a big gap on the "international brand of great importance to product R & D investment, the annual R & D costs are a fixed percentage of sales. They are very focused consumer survey, based on consumer demand, body mechanics and improve and optimize the product, focus on the development a leading, high-tech shoe. By comparison, the national sports brand, they pay more attention to the so-called 'reference' and follow, R & D investment more conceptual level, stay in the hype, more impetuous. "

In Nanning City to promote "Project year" groundbreaking ceremony for major construction projects in Nanning - ASEAN Economic Development Zone Council floor, Footwear Co., Ltd. Guangxi flying force of production and sales of footwear products, projects, South Ningnan Xi Senior Women's Leather Nike Air Max 24-7 Shoes shoe production and sales projects, Civil Shoes Co., Ltd. Guangxi consistent production and sales of items such as shoes 3 shoe-related enterprises with the same construction. At this point, settled in Nanning settled in the footwear manufacturing zones and associated enterprises has reached seven, with a total investment of 1.2 billion yuan, which means that a large shoe industry of Nanning cluster has begun to take shape.

This reporter has learned, Nanning - ASEAN Economic Development Zone, while the day started three projects are industrial projects with a total investment of 380 million yuan. This is mainly engaged in three projects in production and sales of Nike Air Max 2009 footwear, is put into production will form the scale of annual output value 830 million yuan, annual tax 12.5 million yuan, providing over 10,000 jobs.

"This three items are all imported from Taiwan Max Group Development Association project, the project officially started construction zone will help to form a complete chain of shoe-making industry, expanding the shoe industry in supporting capacity development zone." In the ground-breaking ceremony, Nanning - Deputy Director of the ASEAN Economic Development Zone Huang Jingshan said. As a representative of project owner, general manager of the South Ningnan Xi Shang Pingjun Wholesale Air Max 90 shoes also said that companies are very optimistic about the potential for development in Nanning and business opportunities, and hope to take a good environment for economic development of Nanning, with local governments and businesses work together to further extend the industrial chain, to achieve the transfer of industries.