With international sports
Air Max 24-7 brands, domestic brands there is still a gap. Comparing the speed of response to orders, during the Beijing Olympics, Adidas has ordered a total of 2.9 million sports products, of which at least 210,000 achieved within 7 days of delivery, and a group of 300,000 temporary and single product, from order to delivery in just 9 days. In contrast, the current may be the single fastest growing domestic increase Anta, from order to delivery have 20 days time. Gaps and not only in this building in the sales channels, more and more emphasis on building self-Adidas store, Adidas brand in 2008 the number of stores reached 1,332 self, only 1,003 in 2007.
In contrast, Li Ning in Beijing, Shanghai and other cities did not increase the number of its stores, but from 352 in 2007 down to 310. Magang said: "operated stores and the stores are two main models of brand management, brand development at different stages have different choices.
Nike Air Max 90, Adidas choose enhance operated stores in an open city, help to strengthen the standardization of stores proposed to consolidate the brand image, and Nike, Adidas, retail management, construction echelon personnel and adequate funding conditions have continued to shop. vigorously expand domestic brand stores because management capacity is weak, the accumulation of funds is limited to the introduction of joining methods, we can quickly realize the scale of the brand. It is also mature and growing brand in different manifestations. "
R & D of new products, Adidas R & D funds invested in 2008 is 8100 million euros, accounting for 0.8% of sales. Li Ning, 177 million R & D investment in 2008, accounting for 2.6% of revenue, but the absolute value of R & D investment is still far lower than Adidas. Chen Shixin bluntly told reporters that the domestic brands in brand marketing, new
Nike Air Max 2010 product development still a big gap on the "international brand of great importance to product R & D investment, the annual R & D costs are a fixed percentage of sales. They are very focused consumer survey, based on consumer demand, body mechanics and improve and optimize the product, focus on the development a leading, high-tech shoe. By comparison, the national sports brand, they pay more attention to the so-called 'reference' and follow, R & D investment more conceptual level, stay in the hype, more impetuous. "
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