Anta other shoe how clever use of resources to achieve the brand promotion NBA

Frequent shoe shine from China NBA arena, to a certain extent, we can say is the NBA's dependence on the Chinese market, but it also reflects China wants to use the sports Nike Air Max 90 shoe brand to the high-end resources to make the wish. However, by this way can really make Chinese shoe shorten the gap with the international shoe brand, brand promotion realize it? It is not.

According to U.S. media reports said HOOPSHYPE player in the NBA used in 12 major sneaker brand, Nike is the brand most used players, China's three major sneaker brand Peak, Li Ning and Anta has been very into the top ten. Among them, the top of the list is Nike, which has 193 NBA players use. The second is the European Nike Air Max 2009 brand Edidasi, 66 players used. Jordan is ranked third, with 12 players used. China ranked sixth in the Olympic brand, there are eight players to use the Olympic brand. Li Ning in seventh place, five players to use. Anta came in eighth place, three players to use.

From these figures alone, although the Chinese market three brands very into the NBA the top ten, but the results remain with Nike Air Max 24-7, Edidasi a big gap. At present, Adidas, Nike in the race, the stars on the resource integration and brand building is consummate, and the annual investment in R & D expenditures are accounting for a considerable part of income. Historical information on 1983, the amount of Nike's annual sales of 2.7 billion U.S. dollars, and this year's R & D investment 45 million U.S. dollars, accounting for 17% of revenues. And domestic enterprises in this very low cost. Today, the domestic shoe is no longer satisfied with the visibility in the domestic market, began to target the high-end market of international NBA.
Par greenreplica le lundi 10 janvier 2011

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