"Things have not yet been resolved, we have reflected at all levels to the company, but they are still in the
wholesale fashion jewelry shop." Maoming City in Guangdong Li Ning has six stores in Hong Xu big sports person in charge has on the "Daily News "reporters complain.
Mr. Xu said, was his dealer on the "Guangzhou speed" over their shop directly in Maoming.
Distribution network in accordance with Li Ning, Li Ning, head under the eastern and southern China branch, each branch has the following several major distributors, resellers line each have more directly face the market distributors. Hung is the largest distributor of sports, one of the company from getting goods on a dealer speeding, speeding Beijing Li Ning Sports Goods Company head office from the direct purchase, profit.
Maoming, such as second and third tier cities has been an important market for Li Ning to the people in Maoming South Road, a long section on two or three hundred meters, there are three stores Li Ning, one of the company is speeding on September 5, 2010 Nisshin open shop.
Mr. Xu Hong dissatisfaction to a large sports is speeding the company as a wholesaler, because of cost advantages, seize Hong big
Nike Air Max 24-7 market. "We, as distributors for the next level, getting goods to the speeding, they each make our goods 7% to 8%; while they shop, the direct selling to promote them, than we store the goods to be cheaper. "allowed him to think is not fair, Li Ning has special offers for sale each quarter, the price for speeding 15% of listing price, but price is speeding to their listing price of 45% to 50%.
Mr. Xu said that since the speed the company shop, they reduced the annual turnover of about 20%.
In this case, hung a large still the requirement that the rate of 23% per year increase in order quantity, "according to listing price basis, the amount of our order in 2008 is 10.83 million yuan in 2009, is 1210 million by the year 2010 is 13.97 million yuan. "
Mr. Xu said that in this system, decline in sales, according to the task of increasing the order to bring them a lot of pressure, "unsold goods can only be stacked in the warehouse, and then go out special
Nike Air Max 90 sales."He Li Ning each department to reflect this, but did not receive a response.
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